Perishable Item

First, there was a child-like question: why should the can be green and flat while the caviar inside is orange and round? Any ideas? Right, there is no reason whatsoever.Russian sea decided to eliminate the incongruity between form and substance, and did so in three steps.One: What is inside the jar? Caviar. Does it not consist of equally round, plump and nicely sorted eggs? It surely does. Bingo! The flat tin curved out into a rounder shape. Two: Red caviar should be red, and only red. So Red Ball jars glowed with bright red-and-orange colours that immediately distinguished them from the other merchandise on supermarket shelves. Three: Red Ball jars were lined with white food-grade coating to preserve the unique flavour of the product, and were provided with a ‘double’ lid including an opening tab and a close-fitting plastic lid, which allows you to keep the caviar in the refrigerator for a long time without any drying of the product.As a result, we have created a product with no rival on the Russian market. All we had to do was to answer a child’s question.